youtube promotion best practices for 2024

How to Promote YouTube Videos and Channels for Free in 2024
There could be no best time to find ways to promote YouTube videos and channels for free. Though the pandemic has hit businesses and economies of many countries, the YouTube market is blowing up! People are going more online than never, and YouTube is the second most visited website on the whole internet.

Did you know people spend an average of six hours online every day, posting and commenting?

Of course, and the binge-watching, you and me both know, we can’t say no to Netflix and YouTube!

Indeed, the video contents are blooming on YouTube, and so are the channels and views. So, if you are a brand and looking for ways to promote your YouTube videos and the channel for free, we have put together some of the most incredible ideas that will help you reach out to maximum online customers.

How to promote YouTube Videos and Channels for Free 2024
12 Tips to Promote your YouTube videos and channels 2024
Don’t just write titles; keep it eye-catchy!
Did I forget SEO?
Know your customers
Try engaging with the community
Thumbnails need to be effective
Be honest and valuable
How about some Questions and Answers?
Contests are a thing!
Collab with other brands
Be consistent, ALWAYS!
Go live and get a call-to-action button!
Cross-marketing on other platforms
How much does YouTubers get paid?
How to promote YouTube videos and channels for free 2024

Well, everyone wants to stand out in the crowd, and if you are an influencer or a brand then obviously, you need to be quite ahead in the game. Making exceptional videos will not be enough to get your YouTube channel to win the race, but you need to be more thoughtful.

Since, there are ways to promote your channel for free too, and how can you do that? Check out below:

Make the title catchy and engaging
Can you do that? It doesn’t demand any charges, just a bit of creativity and uniqueness. You have to create the most innovative title for your YouTube title that would be pretty much eye-catchy. With this, you will gain more clicks and likes and honestly, more people would share your videos, which will help you to get into the million view basket.

Video Description should be a summary
So, what are descriptions exactly? Descriptions below products, and brands and videos are nothing but a short summary or a synopsis of your content. Your description should be engaging and should wake up the reader’s curiosity to another level. The description can be between 200 to 400 words, depending on the duration of your video. Also, don’t forget to insert the links of your other videos on your channel that are relevant. This will also help your content to rank better on the Google and YouTube search for free.

Ever heard of YouTube SEO?
If applied correctly, the YouTube SEO can do wonders. You can earn profits from your YouTube channel if you leverage the right and ideal SEO tactics. The targeted keywords can be a gateway to your audience. Well, you can also use top seo tools like Ahrefs and SEMrush. This will help you to rank on the top of the search, because of the most targeted and most searched keywords having mentioned in your title and description.

12 Tips to Promote your YouTube videos and channels 2024

Keep the titles eye-catchy and clickable!
If you are on YouTube and want to increase your followers, you need to keep the headlines appealing because YouTube promotion is all about presentation. Of course, your videos must be informative and unique, but what gets you the clicks is the title that your customers can’t say no to! It’s like make it or break it- if you have a catchy l title, you have made it, and if you don’t, you will be left behind.

youtube channels

Create unique and eye-catchy titles and never miss the most common and top searched keyword in the title. Whether you have a fitness brand making muscle gain or weight loss contents or a Buzzfeed channel that provides reviews about the entertainment industry, keep it unique, precise and attractive.

Did I forget YouTube SEO?
seo process

The main objective of YouTube SEO is to search for the most common and relevant keywords. You may search for high volume keywords using Uber suggest and Google Keyword Planner.

Sure, you can also take note of keywords used on other channels. Put up a great description (again with the most common keyword in it), use hashtags, try commenting on other channels and always try to be more considerate when promoting your channel or video. And if you can’t do any of these by yourself, just hire an SEO expert- that’s easy!

Know your customers
Always know what your customers want and what they need. With whatever type of content you produce or create, you need to make sure that it’s in sync and aligned with their demands. Whether it’s a blog or video content, you need to know your audience pretty well and the type of content they need to see. If you really need to promote your video or your YouTube channel, you can look at your competitors and their promotional strategies.


You can also look up your account’s YouTube analytics, which will give you information about your content, its popularity, and the demographics of the viewers and engagement.

Try engaging with the community
Is YouTube a social networking site? Even though the platform doesn’t represent to get you connected with the people and audience directly, it does help your videos make that connection. You can reply to the comments, even the critic comments. Such kindness will help you reach more audiences than you have ever imagined. Interacting with your audience will get you a good reputation, and if you are a brand, trust me- you will the top pretty soon. If not replying to the comments, you can at least like the comments- this will encourage and give them attention individually.

Thumbnails need to be effective

Thumbnails are your click baits; always remember that! The more attractive the thumbnail is, the higher your views would be! Why? Because our brains and the type of neurotransmitters notice and send visual messages faster than the wordy messages- oh, that’s too much science, let’s get social! Of course, YouTube produces some sets of unique thumbnails straight from your video, but you have to be more amazing to get clicks and views. You try creating your own unique thumbnail. Do some edits, photoshop your pictures, or pick out some attractive images from Google itself (certainly, make sure those are copyright free). Also, be sure that the image is appealing, and graphics are stunning, and you have already got your audience.

Be honest and valuable
Never post some irrelevant and nonsense stuff online. You do not want to disappoint your existing audience. Relevant content is the best way to keep your audience under your wing; if you cannot give them what they need, they won’t return the favour. If you are a brand, then this should be on your everyday to-do-list! According to YouTube analytics, the most attracting and engaging video contents are often shown on the top of the search, making it extremely likely to get viewed and watched first! Your video has to be unique, innovative, entertaining, and, most significantly, provide the information your audience is looking for. Always make sure to provide real value through your video, and you will get a long-term partnership from your audience.


How about some Questions and Answers?
Engaging the audience with your content can be a little challenging. However, asking questions or opinions or even asking them to comment below could be a perfect way to market your content. And that’s exactly what the brands do to market their products and services. Having a smooth communication and interaction with your audience and viewers can increase the views, eventually allowing you to rank on the top of the searches.

Contests are a thing!
Did you know contests can be your lifesavers, too, after the Q & A thing? If you want to involve your audience in your content, you can also host some contests on your channel, which will help you drive some traffic to your videos and your channel. Trust me, even a single video can get you the audience that you have been looking for. Like I mentioned earlier, you have to always reply to the audience comments and try to interact with them in a more friendly way. Start with some clear goal in your mind, and never miss out on the YouTube rules and restrictions. And yes, be ready with the prize that you would be presenting to your contest winner, or you can even give away one of your products or service for free.

Use YouTube Affiliate and collaborate with top brands
Branding is one thing, and partnering up with other brands and promoting your channel through theirs is another thing. It’s a win-win strategy, and there’s nothing to lose. When you tie up with other brands, you will have some helping hands to guide you with the marketing strategies and even with the content ideas more uniquely.

Of course, YouTube Affiliate is a growing marketing strategy that everyone’s opting for. Or you might have seen “includes paid promotion” on a few top videos that you watch. Picking up some revenue generation and branding options could be a great deal and a perfect ice breaker to reach your audience.

affiliate marketing

But, one golden tip to tie up with other brands is to be consistently authentic! Ensure that you connect with the brands that are much of your type, which suits your personality and will provide additional value to both your audiences. Again, NEVER DISAPPOINT YOUR AUDIENCE!

Be consistent, ALWAYS!
When you are too often and consistent with your brand or your video contents, you are more likely to attract more audience to your page- hold on- I am not saying this, the YouTube experts have proved it already! How can you be more consistent and regular with your social media? Try scheduling some time when you know the majority of your audience will be online and click on your videos. Your regularity will help your audience stay connected to your channel and never miss out on your post videos. And the results? You know- you will win!

Go live and get a call-to-action button!

Going live on social media platforms is the newest and the trendiest TREND, and YouTube is one of the most used platforms for YouTubers and brands to go live. You can host some online event; of course, it’s pandemic and lockdown once again, so you can take advantage of the situation. And while you are live streaming, ensure that you have put on the video’s call-to-action button. Either you can ask your audience to click on the button when you are ending the live streaming. Or you can probably mention the product or service you’re offering in the description with a call-to-action button.

Cross-marketing on other platforms
cross marketing

Okay, you know, YouTube isn’t the only social media platform that has an online audience, right? There are so many, including Facebook and Twitter. However, various social media strategies work for several social media platforms; hence, never stick to one design and apply it everywhere. You have to optimize your video, the title, and even the description and the thumbnail according to the platform. Once again, you have to ensure that your brand and your video contents are unique, consistent, and regularly posted every time you post on YouTube. Of course, you can set the schedule to post your video on other social media platforms too.

How much does YouTubers get paid?

Not many of them become successful as a YouTuber, and majority of them say that they earn either minimal or nothing. Many YouTubers are already making millions of money from their channel, how?

Put up the most unique and creative title, content and description.
Do the keyword research and YouTube SEO can save your channel and your career.
Thumbnails must be amazing and clickable.
Cross-channel promotion and marketing.
Collaborate with other YouTubers and channels.
Create a community and always be visitor/customer/viewer oriented.
Earning with YouTube in the beginning is not the easiest, and advertisers pay around $0.20 for a view, which can be around $20 for every 1000 views. However, this also depends on the genre, niche and your target country and audience.

The YouTube criteria for monetization have changed, and tallying at least 4000 watch hours with 1000 subscribers can help you to monetize your video at the earliest. Ensure to make your video according to the YouTube standards and terms.


Always understand your audience first, okay? Then know about YouTube analytics and then switch to optimizing your videos using marketing tools and SEO tools. You need to set the content’s demographics accordingly when you are promoting your YouTube channel and the videos in it. However, you have other options to promote and market your videos, but that could be expensive enough, and if you are just starting out on this prevalent platform, it’s probably a hard road for you. Otherwise, you can start by using the above-mentioned methods and reach your audience.

So, what are we waiting for? Jump in because your audience is already online!

Frequently Asked Questions
How do I promote my YouTube channel?
There are various marketing techniques at your disposal when it comes to YouTube channel promotion. You can adopt any of these paid & free promotion techniques to increase the subscriber base and view count on your channel. Here are 5 awesome YouTube channel promotion tricks:

  1. Partner with other creators
  2. Use search terms as video titles
  3. Engage with your community
  4. Run cross-platform ads
  5. Target Google search results

How do I promote my YouTube channel for free?
Barter promotions and social media activities are an excellent way to promote your channel for free. With barter promotion, you promote another creator’s channel for free in exchange for a similar promotion. Social media activities like managing your Instagram, Facebook, Twitter and other accounts will help you divert the reach from one platform to the other.

What is a paid promotion on YouTube?
Although it might not seem like it from the outside, YouTube offers powerful paid promotion alternatives that you can utilize to increase awareness of your videos, channel, or business as a whole. YouTube uses TrueView InStream advertisements to produce ‘commercials’ that resemble those you might see on live television.

How do I promote my YouTube video?
There are several techniques when it comes to promoting your YouTube video. Some of these are listed below:

  1. Ask the audience to share your videos
  2. Utilize the power of social media
  3. Engage with other creators
  4. Use attractive thumbnails for videos
  5. Make videos on trending topics

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