viral traffic generation methods for 2024

3+ Best Traffic Sources for Websites in 2024
Discover the top traffic sources for websites, including organic, direct, email, and social traffic, with a focus on leveraging the traffic for business growth.
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When it comes to digital marketing, website traffic is your business’s fuel for growth. From paid to search and social to email, there are plenty of traffic sources, but which are the best? Today, we’re highlighting the best traffic sources for websites in 2024, which include organic, direct, email, and social.

What is website traffic?
Website traffic is the number of visitors a website receives in a given timeframe, like weekly, monthly, or annually. There are multiple website traffic sources, including organic, paid, referral, direct, social, and email.

Why is website traffic important?
Website traffic is important for:

Building awareness for a brand and its products or services
Analyzing user behavior
Running conversion rate optimization (CRO) tests
Evaluating a website’s target market by demographics and psychographics
Generating revenue through affiliate marketing, advertisements, or product sales
For many companies, website traffic powers their business model and revenue generation.

4 best traffic sources for websites
In 2024, the best traffic sources for websites include the following:

  1. Organic
    Organic traffic comes from search engines and their organic search results.

Why is organic one of the best website traffic sources?
Organic ranks as the best website traffic source for a few reasons. Organic traffic:

Attracts qualified traffic
Operates 24/7 for websites
Provides cost-effective traffic source
Targets multiple traffic types, from transactional to informational to navigational
How should I measure organic traffic?
Webmasters measure organic traffic and its performance with metrics like:

Unique users
Exit rate
Bounce rate
Pageviews
Conversion rate
How do I increase organic traffic?
You can start increasing your organic traffic with a search engine optimization (SEO) strategy that:

Targets keywords relevant to your target audience
Targets keywords with higher monthly search volumes, like 500 searches per month
Makes regular on-page updates to existing content
Improves off-page and technical SEO ranking factors

  1. Direct
    Direct traffic is when users visit your site without visiting a search engine or another channel.

Why is direct one of the best website traffic sources?
Direct is one of the best website traffic sources for a few reasons, including the following:

Indicates a higher intent to engage with your business
Demonstrates brand awareness and even brand loyalty
Provides a consistent traffic source
Feeds traffic to other channels, like social media
Lessens dependency on third-party sources, like Google or Facebook
How should I measure direct traffic?
Like organic traffic, you can measure direct traffic with metrics like:

Conversion rate
How do I increase direct traffic?
Some effective strategies for increasing direct traffic include the following:

Launch partnerships with other brands or influencers, like for a giveaway
Claim local listings, like Google Business Profile and Bing Places
Create offline advertisements
Build a thought leadership reputation with original, shareable content

  1. Email
    Email traffic, which comes from your or other’s email campaigns, is another top traffic source.

Why is email one of the best website traffic sources?
Email is one of the best website traffic sources for a few reasons, including the following:

Creates a direct channel for speaking with engaged users
Provides businesses an “owned” channel for website traffic
Supports creating tailored messages for email subscribers
Decreases dependency on other channels, like paid, social, and search
How should I measure email traffic?
You can measure email traffic, both before and after it arrives on your site, through metrics like:

How do I increase email traffic?
There are a few ways to increase email traffic, including:

Create opt-in offers, like a free guide, on your website
Build segmented email groups to increase email relevancy
Optimize email send times based on interaction metrics
Test subject lines to develop best practices for effective subject lines

  1. Social
    Social traffic, which includes Facebook, LinkedIn, and more, is another top traffic source.

Why is social one of the best website traffic sources?
Social is one of the best website traffic sources for a few reasons, including the following:

Demonstrates brand engagement and interest
Creates demand by reaching relevant users, even if they’re not active in the buying funnel
Powers viral content
Supports other strategies like SEO and PPC
How should I measure social traffic?
You can measure social traffic with metrics like:
How do I increase social traffic?
Some ideas for increasing social traffic include the following:

Boosting social media posts
Improving targeting with hashtags
Posting original, shareable content
Hosting interactive content, like polls or quizzes
Partnering with social media influencers
Bring the best website traffic sources to your site
Start bringing the best website traffic sources to your site by optimizing your SEO, improving your brand visibility, and growing your email list. If you’re looking for help with developing, launching, and managing a full digital marketing strategy, contact us today and learn how our experts can help!

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Sarah Berry is an SEO Consultant at one of the largest SEO agencies in the USA — WebFX. With more than 10,000 hours of SEO experience, she offers practical insights and strategies you can use to grow your rankings, traffic, and revenue from search.
Table of Contents
What is Website Traffic?
Why is Website Traffic Important?
4 Best Traffic Sources for Websites

  1. Organic
  2. Direct
  3. Email
  4. Social
    Bring the Best Website Traffic Sources to Your Site
    Related Resources
    7 Most Valuable Principles of Email Marketing
    7 Types of Marketers Every Successful Team Needs
    The Top Five Conversion Killers and How to Fix Them
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