Sponsored content guidelines

With sponsored content, it’s absolutely essential to be transparent with your audience. Don’t mislead your readers and viewers by not disclosing that you’re advertising a product or service. Many people will feel deceived should they find out you haven’t been transparent about the nature of a piece of content.6 Jan 2022

Sponsored Content: 10 Rules for Getting It Right – Idea Grove

Idea Grove
› blog › sponsored-content-…
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The Ultimate Guide to Sponsored Content

HubSpot Blog
› marketing › sponsored-con…
10 May 2019 — FTC Sponsored Content · Make sure the content is free of any misleading claims or lies. · Even if you are posting on social media, clearly …

A GUIDE TO DEVEX SPONSORED CONTENT

Devex
› images › Devex-Gui…
PDF
All sponsored video content includes “Sponsored by” language in the video thumbnail and as an overlaid graphic in the top right-hand corner throughout the …
14 pages
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Sponsored Content: The Ultimate Guide with Inspiring …

Semrush
› Blog
13 Sept 2021 — To avoid confusion and not to mislead people, the Federal Trade Commission requires that sponsored content be marked with relevant notes (e.g., …

Sponsored Content: an ultimate guide with Examples|

ecommerce-nation.com
› sponsored-cont…
25 May 2023 — Sponsored content must be clearly labeled as such, ensuring transparency for readers and compliance with advertising regulations. Transparency …
‎Sponsored content rules and… · ‎Native Advertising vs… · ‎Instagram Sponsored Ads

The 2 Rules of Sponsored Content

Marketing Insider Group
› content-marketing
Sponsored content can be as effective as regular content with two simple rules: Be good. (Disclose.) Be great. (Create awesome content.)

Sponsored Content: What Are The Rules?

Ethical Influencers
› sponsored-content-ru…
Sometimes, brands and PR agencies can offer money to work with you, but will ask that you do not declare your content as sponsored. This is illegal, and is …

What are the best practices for disclosing sponsored content?

LinkedIn
› All › Sales › Media Sales
25 Sept 2023 — 3 Be honest and transparent … The disclosure of sponsored content should not be hidden, vague, or misleading. You should avoid using terms that …

Sponsored Content: Definition, Examples, and How to Get …

The HOTH
› blog › sponsored-content
1 Mar 2022 — Sponsored content is a type of paid advertising where you work with blogs, newspapers, YouTube channels, or other sites to publish promotional …

Tips for Creating Sponsored Content (2024)

Shopify
› Shopify Blog
22 Sept 2023 — Guidelines for disclosing sponsored content are set by the Federal Trade Commission (FTC). The FTC requires all influencers and content creators …
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Sponsored Content: A Comprehensive Guide for Publishers

headerbidding.co
› sponsored-content
28 Dec 2023 — When creating sponsored content, it’s crucial to adhere to the Federal Trade Commission (FTC) guidelines. These guidelines mandate clear …

Sponsored Content: The Future of Advertising

MailChimp
› resources › sponsored-content
Sponsored content is any type of paid advertising or promotional media —print or digital— purchased by an advertiser and circulated by another brand, publisher, …

Sponsored Content Guidelines for Publishers

Web Publisher PRO
› Publishing Insights
4 Jan 2018 — In order to charge a premium for sponsored content, local publishers need to be able to prove their value. Publishers should expect that …

6 Steps to Comply with FTC Guidelines for Sponsored …

LinkedIn
› … › Influencer Marketing
28 Sept 2023 — It should use unambiguous language such as #ad, #sponsored, or #paid and not vague terms like #partner, #collab, or #ambassador. Moreover, you …

Navigating the world of sponsored content on your blog

AIContentfy
› blog › navigating-world-of-s…
6 Nov 2023 — However, it’s important for bloggers to be transparent about sponsored content and disclose when they are being paid to promote a product or …

Branded Content Guidelines

Twitch
› article › branded-content-policy
Examples of branded content include product placements or endorsements such as sponsored gameplay or product unboxing, and sponsorships that require a brand …

Sponsored Content Guidelines

KQED
› about › sponsored-content-gui…
KQED’s Corporate Sponsorship Department assists sponsors in creating content that is paid for by the sponsor (“Sponsored Content”). Although such Sponsored …

Sponsored content (native) ad specs

Apple Support
› guide › adguide › icloud
Each ad will include the publisher’s logo*, image from the article, and an article headline. The article headline will also pre-populate from the article itself …

How to Follow FTC Guidelines for Sponsored Content

Sway Group
› ftc-guidelines
While the FTC doesn’t mandate specific wording of disclosures, the fact that an influencer has been paid must be clear in each post. On social media, using the …

Why Creators Should Disclose Sponsored Instagram Posts

Later
› blog › sponsored-instagram-posts
8 Mar 2023 — Use Simple and Clear Language Throughout: Simply and clearly state that the content is an ad, it’s been sponsored, it’s a partnership, or thank …

How to Disclose Sponsored Content in the UK and US

Inzpire.me
› how-to-disclose-sponsored-c…
7 Nov 2018 — The Federal Trade Commission (FTC), which monitors advertising practices in the US, requires that ads are clear and easily identifiable by …

Branded Content Policies

Instagram
› …
Branded content may only be posted by Facebook Pages, Groups, and profiles and Instagram accounts with access to the branded content tool. Creators cannot …

General Advertising and Sponsored Content Guidelines

Publishers Weekly
› corp › Advertisin…
These guidelines also define the kinds of advertising and sponsored content published by PW as well as specifying the circumstances under which PW would choose …

Monetizing Your Blog: A Guide to Sponsored Content and …

AIContentfy
› blog › monetizing-blog-guid…
6 Nov 2023 — It’s also important to follow the Federal Trade Commission’s (FTC) guidelines for sponsored content, which include requirements around …

Sponsored Content Guidelines & Policy

Proactivity Lab
› sponsored-content-guideli…
13 Dec 2023 — Relevance and Value: Sponsored content must align with our core themes. It should offer significant value and interest to our audience. Quality …

Sponsored Post Guidelines
Project Bliss
› sponsored-post-guidelines
Sponsored Post Guidelines – Project Bliss · If you wish to have an article published containing a link to your website or product, it would be viewed as …

Sponsorship Disclosures in Online Sponsored Content

Taylor & Francis Online
› … › Volume 36, Issue 3
by MJ Van Der Goot · 2021 · Cited by 14 — Content is considered to be sponsored if a brand, product, service, or persuasive message is purposefully embedded into editorial media content in exchange for …

Advertising Guidelines for Online Sponsored, Branded & …

Global News
› pages › sponsored-content-on-…
Sponsored content – A multi-story, multi-segment campaign based on a broad theme of interest to an advertiser or sponsor. Created by Global News editorial staff …

Branded Content Policies | Meta Business Help Center

Facebook
› business › help
Branded content promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Posts must not promote misleading or deceptive …

FTC’s new sponsored content guidelines will change how …

Agility PR Solutions
› pr-news › public-relations
3 Oct 2023 — The Federal Trade Commission has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online …

Sponsored Content

AFCEA
› sponsored-content
For us, sponsored content is paid-for thought leadership content that demonstrates the strength of ideas and how they can be applied in an engaging manner. When …

What are Sponsored Recommendations? | FAQ

Outbrain
› Home › Publishers
Sponsored recommendations, like all Outbrain recommendations, are links to high-quality content that are meant to engage.

Sponsored Content Editorial Guidelines

Smashing Magazine
› sponsored-cont…
28 Sept 2016 — If you’re interested in publishing sponsored content on Smashing Magazine, please feel free to get in touch with Iris, Markus, and Vitaly of the …

What are the guidelines and regulations for sponsored …

Quora
› What-are-the-guidelines-and-re…
14 Mar 2023 — Authenticity: Sponsored posts should be authentic and transparent, and should not mislead or deceive followers. The content should be aligned …
1 answer

·

0 votes:
Instagram has specific guidelines and regulations for sponsored posts, which are designed to …

Queen City Nerve Sponsored Content Guidelines

Queen City Nerve
› sponsored-content-policy
Ensure that all sponsored content is held to the highest standards of honesty, integrity, accountability, accuracy and responsibility; Ensure that the reader …

Everything You Need to Know About Sponsored Content

Copypress
› Knowledge Base
18 May 2021 — The copy of sponsored content is designed to resemble the editorial content of the publication in which it appears but clearly defines the …

Advisory Board’s Editorial Guidelines for Sponsored Content

Advisory Board
› sponsorship-guidelines
21 May 2020 — To achieve our mission of making health care better, we must earn and preserve the trust of our member organizations. These guidelines …

Kasiawrites Sponsored Content Guidelines
Kasiawrites
› sponsored-content-guidelines
Submission guidelines for sponsored posts: · Introduction: Briefly introduce yourself or your brand and its relevance to the travel industry. · Idea overview: …

Let’s Take A Minute To Talk About Twitch’s New Branded …

Medium · Noah “MyLawyerFriend” Downs
10+ likes · 7 months ago
As identified by Twitch, Branded Content is “any content produced by streamers featuring products or services based on an exchange of value, …

Promoting a brand, product, or service

TikTok Help Center
› creator-and-business-accounts
Adhere to our Terms of Service, Community Guidelines, Branded Content Policy (if applicable), and all applicable laws and regulations. • Have the content …

Add paid product placements, sponsorships & endorsements

Google Help
› youtube › answer
You may need to. Different jurisdictions have various requirements for creators and brands involved in paid promotion. When your content includes paid promotion …

How to Disclose Sponsored Content in the Nordics

Inzpire.me
› how-to-disclose-sponsored-c…
7 Nov 2018 — According to the guidelines, sponsored content must be recognized as an ad immediately, so it’s important that creators add disclosures to their …

Sponsored Content Guidelines

CVAA
› membership › corporate › sponsore…
CVAA will advocate for safe, quality care across the healthcare continuum by providing leadership and empowering/engaging its members and the broader healthcare …

Advertising Guidelines

The Atlantic
› advertising-guide…
PDF
1 Mar 2022 — The Atlantic will label an advertisement with the terms “Advertisement,” “Sponsored,”. “Sponsor Content,” or “Paid” when, in its opinion, this …

Sponsorship Disclosures in Online Sponsored Content
Universiteit van Amsterdam
› files › Sponsorship_Disclos…
PDF
Disclaimer/Complaints regulations. If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please.

Advertising and Sponsorship Guidelines for …

BBC
› commercial-services
11 Oct 2023 — 4.26 Where there is promotion of sponsored content (such as a programme trail, house ad or social media post), any reference to the sponsor must …

Beyond the Buzzwords: Sponsored Content, Native …

American Bar Association
› november-december
In the sponsored content and native advertising context, disclosures are necessary to notify consumers that the expectedly neutral editorial content they …

Branded Content and Partnership Ads on Instagram

Instagram
› …
Eligibility requirements for Instagram partnership ads and branded content · branded content · Comply with our Community Guidelines. · here · Share accurate …

How to spot sponsored content | Nudge

giveitanudge.com
› how-to-spot-sponsored-con…
18 Jan 2016 — They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously …

Disclosing Branded Content: What You Need To Know

influenceTHIS
› disclosing-branded-cont…
13 Mar 2023 — In 2016, the ASC introduced guidelines for disclosing branded content. Simply put, if a company pays or compensates someone in-kind to promote …

Branded Content Policy

TikTok
› page › global › bc-policy
What do you need to do when you post Branded Content? · use surreptitious or subliminal techniques; · prejudice respect for human dignity; · include or promote any …

Sponsored Blog Content: What do the Regulations Say? …

JIPITEC
› issues › jipitec-9-2-2018
The Federal Trade Commission Act and related guides in the US, and self-regulative provisions in Europe urge advertisers and endorsers, such as bloggers, to …

What Google Says About Sponsored Content on Your Blog

BlogHer
› money › sponsored-conte…
16 Aug 2019 — 1. Sponsored content must be disclosed. · 2. Any outbound links from the sponsored post need to be nofollow. · 3. Avoid posting thin content.

How to disclose your sponsored content legally in the USA

Matchmade
› Blog
20 Dec 2019 — If your endorsement is a picture, the disclosure must be superimposed on it and viewers must have enough time to read it. In a video, the …

Google: Sponsored Content Needs Nofollow On External …

Search Engine Roundtable
› google-sponsored-co…
27 Aug 2019 — Here is the Google News publisher guidelines that say “Advertising and other paid promotional material on your pages should not exceed your …

SEO Guidelines for Sponsored Content and Partner Links

adamsherk.com
› seo › seo-guidelines-for…
3 Apr 2013 — Sponsored Content Compliance. How do publishers ensure that sponsored content and native advertising complies with Google’s guidelines? Make …

Sponsored ads guidelines and acceptance policies

Amazon Ads
› resources › ad-policy
The following content requirements apply to all elements of your ads: custom and headline text, brand logo, images, video, and advertised ASIN images.. 3.1 …

Advertising Guidelines

Reuters
› info-pages › advertising-guide…
Sponsored content will be prominently identified as “This [article/page/series/section] was [funded/funded in part] by [Brand X]. It was independently created …

FTC’s Endorsement Guides: What People Are Asking

Federal Trade Commission (.gov)
› business-guidance › resources › ftc…
The FTC Act applies to product recommendations and other endorsements made on behalf of a sponsoring advertiser. For example, your product recommendation would …

An Influencer’s Guide to making clear that ads are ads

Advertising Standards Authority
› static › uploaded
PDF
to the ASA/CAP guidelines. Commercial relationships must … You need to make it clear that the post is an ad (rather than just editorial or sponsored content).

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