Programmatic advertising trends

9 Programmatic Advertising Trends Publishers Need To …

Publift
› blog › programmatic-adver…
13 Dec 2023 — 9 Recent Programmatic Advertising Trends · 1. In-Housing Programmatic Campaigns · 2. Sunsetting Cookies and First-Party Data Solutions · 3. Growth …

Top 11 Programmatic Advertising Trends for 2024

Setupad.com
› blog › programmatic-trends
13 Oct 2023 — 1. Programmatic Ad Spending On The Rise · 2. Third-Party Cookies Phase-Out · 3. Advent of Unified ID 2.0 · 4. In-House Programmatic · 5. Rise of …
‎In-House Programmatic · ‎Growth of Programmatic in CTV · ‎More In-App Ads

Programmatic Advertising Trends, Stats, & News

ROI Revolution
› Multichannel Marketing
29 Dec 2023 — US programmatic ad spend is expected to reach $271 billion in 2025 – an increase of over $100 billion compared to 2021! (Source); By 2026, 86% …
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5 Key Programmatic Advertising Trends to Know in 2023

bannerflow.com
› blog › 5-key-program…
Programmatic Advertising Trends: 5 Key Trends to Know About in 2023 · 1. Alternatives for third-party cookies · 2. Programmatic run in-house · 3. Focus on ROI will …

Programmatic Advertising Trends Q4 2023

Insider Intelligence
› content › program…
14 Nov 2023 — Over the Past Decade, Programmatic Has Gotten More Diverse and Mobile-Dominated · As of Q3 2023, Cookied Inventory Still Accounts for Most …

2024 Programmatic Advertising Trends

Basis Technologies
› Resource Center
2 Jan 2024 — Programmatic digital display ad spending is forecast to grow by 15.9% YoY in 2024, and programmatic digital video by a whopping 20.9% (outpacing …

Catch the Wave: Programmatic Advertising Trends for 2024

LinkedIn · Shamim Ahmed
2 reactions · 2 months ago
In 2024, programmatic advertising will see significant changes. Trends include AI-driven creative optimization, voice search advertising, …

Programmatic advertising trends for 2024

Adsmurai
› articles › programmatic-a…
Programmatic advertising trends for 2024 · #2 The rise of self-service · #4 Shifting from KPIs to attention metrics · #5 The cookieless world · #6 Omni-channel …

Programmatic advertising trends to watch in 2024

illumin
› insights › blog › programmatic-a…
1 Dec 2023 — In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Brands need to utilize various channels, …

Emerging Programmatic Advertising Trends You Need in …

PubScale
› Blog
4 May 2023 — The next programmatic advertising trend is the increased use of artificial intelligence and machine learning. Artificial intelligence (AI) and …
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2024 Trends in the Programmatic Ecosystem

IAB Europe
› 2024-trends-in-the-programmati…
14 Dec 2023 — Retail Media Networks in the US will outpace digital ad growth in 2024, 14.2% increase vs 11.2%. This year, we’ll see retailers add audio …

The Future of Programmatic Advertising: 5 Predictions for …

Grapeseed Media
› Blog Articles
21 Nov 2023 — Successful programmatic ad campaigns in 2024 will harness new ad technologies, relying on first-party data and contextual advertising to create …

10 Programmatic Advertising Trends For 2024

Scaleo
› blog › 10-programmatic-adver…
27 Oct 2022 — 10 Programmatic Advertising Trends for 2024 – What to Expect? · 1. The Increasing Popularity of White Label Software · 2. Programmatic Campaigns …

The state of programmatic advertising in 5 charts

Insider Intelligence
› content › state-o…
17 Aug 2023 — Programmatic advertising will account for more than 10% of US OOH ad spend and more than 30% of digital OOH ad spend in 2025, according to our …

Top 10 Programmatic Trends in 2023 and the Future Outlook.

LinkedIn · Ashish Arya
20+ reactions · 10 months ago
Head – Digital Marketing at Disney+Hotstar – Walt… · 1. Increased Focus on Transparency: Transparency is a growing concern in programmatic …

Top 5 Programmatic Advertising Trends for 2024

GothamAds
› blog › top-5-programmatic-a…
14 Nov 2023 — Top 5 Programmatic Advertising Trends for 2024 · Privacy compliance · Data security · User consent · Reducing ad fraud · Global compliance.

Programmatic Advertising Trends

Gourmet Ads
› programmatic › progr…
Programmatic Advertising Trends · 1. Further Growth Of OTT, CTV and In-App Ads · 2. Post-Third Party Cookie Solutions · 3. Increased Focus on Brand Safety and …

The Most Important Programmatic Advertising Trends 2024

cyberclick.net
› numericalblogen › the-m…
19 Dec 2023 — The Biggest Programmatic Advertising Trends for 2024 · The Growing Popularity of White Label Software · Expanding In-House Programmatic …

Programmatic Advertising Trends For Publishers in 2023

AdPushup
› blog › Programmatic
8 May 2023 — Programmatic Advertising Trends to Watch in 2023 · Trend #1: Exploring Alternatives to Third-Party Cookies · Trend #2: Rise of DOOH (Digital out …

Emerging Programmatic Advertising Trends for 2023

Unboundb2b
› blog › emerging-pro…
15 Sept 2023 — Eight Predictable Trends in Programmatic Advertising This Year · First-party data planning · Strategies to increase DOOH (Digital Out Of Home) …

The future of digital advertising: Four key trends shaping …

Marketing Week
› Uncategorized

  1. Retention and reactivation in an uncertain economy · 2. The relevance of first-party data activation · 3. The growing role of AI in performance marketing · 4.

Programmatic Advertising Spending Market 2023-2027

Technavio
› Advertising
The Global Programmatic Advertising Spending Market size is estimated to grow by USD 433.7 billion, accelerating at a CAGR of 32.23% between 2023 and 2027.

Programmatic Advertising in 2023: Who’s Buying and Why …
MediaRadar
› Blog
27 Oct 2023 — Digital Ad Trends: The Numbers. MediaRadar’s analysis of ad spending from national digital media outlets paints an intriguing picture. By Q3 …

Programmatic Trends 2023: 10 Agency Expert Roundup

Eskimi
› blog › programmatic-trends
21 Aug 2023 — Advertisers in Digital want to segment the audience and communicate with each segment separately in order to be relevant to each consumer. The …

Programmatic advertising news, trends and how-to guides

MarTech
› topic › programmatic-advertising
Programmatic advertising allows advertisers to access inventory across increasingly all media in real-time and to be able to measure audience engagement and …

Unveiling the Latest Programmatic Advertising Trends

White Label Ad Exchange
› Blog › AD TECH INSIGHTS
18 Aug 2023 — 9 Key Programmatic Advertising Trends · White Label Solutions · Automation · Cookieless Advertising · DSP & SSP · 5G · Digital out-of-home advertising …
Rating: 5 · ‎ 4 reviews

Programmatic Advertising Trends to Anticipate in the New …

GothamAds
› blog › programmatic-advertis…
8 days ago — Programmatic will continue its convergent TV invasion in 2024, as advertisers chase the allure of combining the highly engaging, premium …

Programmatic Advertising: Trends & Insights

esoftskills.com
› programmatic-advertising
Programmatic Ad Spending Trends · Tech sector: Increased investment in programmatic channels to reach their target audience effectively. · Home furnishings: …

7 Biggest Programmatic Advertising Trends in 2022 That …

Voluum
› blog › biggest-programmatic-ad…

  1. 5G Boosting Programmatic Industry · 2. Voice-Activated Ads · 3. Contextual Targeting and First-Party Data in the Post-Cookie World · 4. In-Game and Audio …

Programmatic Advertising Trends for Ecommerce

ROI Revolution
› blog › programmatic-adve…
30 May 2023 — A primary reason for programmatic’s growth in the industry is its ability to personalize ads to the user. Like consumers’ increasing focus on …

Programmatic Advertising Trends Worth Paying Attention To

Playwire
› blog › programmatic-adv…
Privacy is a programmatic advertising trend that could put some ad tech companies out of business. The world’s biggest platforms – like Google and Apple – are …
Rating: 5 · ‎ 5 reviews

Top Programmatic Advertising Trends in 2023

Digital East
› revolutionizing-advertis…
In 2023, programmatic native advertising will become more sophisticated, allowing advertisers to create ads that are tailored to the specific platform they are …

Programmatic Advertising Trends to Know for 2023

Basis Technologies
› Resource Center
4 Jan 2023 — Programmatic Advertising Trends to Know for 2023 · #1. A need to level-set · #2. TV viewing habits are changing irreversibly · #3. Digital audio …

The State of Programmatic Advertising in 2023

AdMonsters
› the-state-of-programm…
16 Jun 2023 — According to a webinar hosted by Comscore, 2023 State of Programmatic, programmatic spend has experienced exponential growth, doubling over the …

5 key programmatic advertising trends you need to know | 2022

bannerflow.com
› blog › 5-key-program…
What 2021 programmatic advertising trends will we be discussing? · Worldwide growth of in-house programmatic · The importance of asset optimisation · Planning for …

The State of Programmatic Advertising and Trends for 2023

Growth Channel
› blog › state-of-programmat…
11 Jan 2023 — The State of Programmatic Advertising and Trends for 2023 · 1. Increasing adoption of in-housing programmatic · 2. Continued focus on data privacy …

7 Hottest Programmatic Trends to Follow Now [Quiz]

Epom ad server
› programmatic-trends-predictions
10 Feb 2022 — Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.

Decoding Programmatic Advertising in India

Aarki
› insights › programmatic-adve…
Programmatic Trends in India … In recent years, India has witnessed a significant shift towards programmatic advertising as advertisers become increasingly …

23 Digital Advertising Trends and Stats for 2023

Setupad.com
› blog › programmatic-advertising…
20 Jan 2023 — Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only …

Global Programmatic Advertising Market – Industry Trends …

Data Bridge Market Research
› ICT
The programmatic advertising market is expected to witness market growth at a rate of 44.3% in the forecast period of 2021 to 2028. Data Bridge Market Research …
Rating: 4.5 · ‎ 51 reviews

2024 Programmatic Advertising Explained (Definitions …

MonetizeMore
› blog › programmati…
In 2023, programmatic advertising diversified into mobile, video, and native advertising. This is a testament to the power and versatility of programmatic …

Meet the Analyst: Programmatic Ad Trends to Watch for 2024

YouTube · Insider Intelligence
70+ views · 1 week ago

41:59
“Insider Intelligence senior analyst Evelyn Mitchell-Wolf shares need-to-know trends as the programmatic ad market heads into a year of …

Key Programmatic Advertising Trends to Know in 2022

onpassive
› blog › what-are-the-latest-pro…
21 Dec 2021 — It’s no surprise that programmatic advertising accounts for more than half of marketers’ media budgets. It is a data-driven and cost-effective …

A Guide to Programmatic Advertising: Benefits, Trends, and …

Fluency platform
› blog › 2024-guide-to-progr…
20 Dec 2023 — Programmatic advertising offers a wealth of opportunities for both advertisers and publishers. Advertisers can efficiently target their desired …

Programmatic Advertising Trends for 2020

PubGalaxy
› blog › ad-tech › progra…
11 Mar 2020 — Programmatic Advertising Trends for 2020 · programmatic advertising world says Goodbye to Third Party Cookies · A Shift in Programmatic Spend for …

Programmatic Advertising Trends for 2022

Business Outreach Magazine
› programmatic-adve…
27 May 2022 — Programmatic advertising is the most popular way to purchase and sell digital ad space. By 2022, global programmatic ad spending is expected to …

Programmatic Advertising Trends – Thinksoft Company

thinksoft.net
› trends-in-programmatic-advertisi…
22 Dec 2020 — What trends influence the programmatic advertising market? 1. Digital Out of Home aggregates location data from mobile devices 2.

Programmatic Advertising Trends to Look in 2023

Beeyond Media
› post › programmati…
It’s no doubt that programmatic advertising has become the go-to framework for digital media buying; programmatic ad spend is expected to exceed $550 billion …

Top Programmatic Advertising Trends Affecting Media Buying.

briefbid.com
› media-insights › top-programm…
The programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion …

7 Emerging Trends in Programmatic Advertising for 2024
Raincross
› Articles
5 days ago — Trend #2: The Impact of Generative AI on Programmatic Advertising in 2024 … Since its debut in late 2022, generative AI has significantly …

Streaming Media Programmatic Advertising Trends & …

ADvendio
› streaming-media-progra…
With programmatic advertising sales in exponential growth, we examine why tv, music and radio streaming companies need to rethink the way they manage their …

Programmatic Trends & Buzzword Predictions for 2023

IAB Europe
› programmatic-trends-buzzword-…
6 Dec 2022 — The peak trends of 2022: SVOD –> AVOD, retail media network proliferation, seller-defined audience strategies, etc illustrate how in 2023 we …

5 Programmatic Advertising Trends For Every Marketer | Signal

TransUnion
› blog › five-programmatic-trends
10 Aug 2016 — What’s Next for Programmatic Advertising – 5 Trends Every Marketer Should Know · 1. People-based marketing will gain greater share of …

5 Programmatic Advertising Trends You Need to Know

Silverpush
› blogs › the-rise-of-progra…
28 Feb 2023 — Programmatic advertising has revolutionized the world of digital marketing by utilizing automation to buy and sell digital ad space. This …

Programmatic Advertising Market Trends

Market Research Future
› reports › mar…
One of the most prominent market trends is the continued rise of programmatic ad spending. Advertisers are increasingly allocating larger portions of their …

Programmatic Trends for 2022

MiQ
› Whitepaper
The state of programmatic advertising now and the trends that define the future … What are the programmatic trends that marketers need to know now? We spell …

Top 12 Programmatic Advertising Trends for 2020 and …

Spiceworks
› Articles
16 Mar 2021 — According to Zeniths Programmatic Marketing Forecasts report, programmatic ad spend will reach $98 billion, amounting to 68% of the global …

Trends in programmatic 2021 | Blog
Advant Technology
› trends-in-programmatic-…
PROGRAMMATIC PODCAST ADVERTISING … With more than 150m monthly listeners in the US alone, podcasts are becoming more and more popular. eMarketer estimates that …
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2024
Programmatic Ad Spending Forecast Q3 2023 – Insider …
Programmatic Ad Spending Forecast Q3 2023 – Insider …

Insider Intelligence
Unveiling the Latest Programmatic Advertising Trends | SmartHub
Unveiling the Latest Programmatic Advertising Trends | SmartHub

SmartHub
These Are the Top Goals and Challenges Involved in …
These Are the Top Goals and Challenges Involved in …

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Current And Future Programmatic Advertising Trends [2023]

Operative
› Resources
Current And Future Programmatic Advertising Trends [2023] · Programmatic Linear: Linear TV advertisers and sellers are embracing automation. · Connected TV and …

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