Podcast advertising rates

The average CPM (cost per mille/1000 listens) of podcast ads is between $15 to $30 for pre-recorded ads up to 60 seconds. Host-read sponsorships can cost between $25 to $40 CPM. Ultimately, podcast advertising rates vary based on the type of ad, audience size, targeting criteria, and other factors.20 Nov 2023

How Much Does Podcast Advertising Cost? | Complete Guide …

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A Full Guide to Podcast Sponsorship and Ad Rates (2024)

Influencer Marketing Hub
› podcast-sponsor…
20 Nov 2023 — According to their data, you can expect to pay anything from $1,000 to $3,000 to purchase an ad on a podcast that generates 100,000 listens.
‎What’s Podcast Sponsorship? · ‎Different Types of Podcast Ads · ‎Average Ad Rates

The podcast advertising rates guide for 2023

Descript
› blog › article › the-podcas…
18 Jul 2023 — According to AdvertiseCast, the average podcast CPM (cost per mille, a.k.a. per thousand listens) for 30-second ads is $18, and $25 for 60- …

Average podcast ad pricing in 2024

WebFX
› Digital Advertising › Pricing
How much do podcast ads cost? … In 2024, you can pay anywhere from $12-$15,000 for a podcast ad. The wide range in price depends on factors like your ad length, …
‎Podcast Pricing Models · ‎Podcast Ad Placements · ‎Factors That Impact Podcast…

Podcast Advertising: The Ultimate Guide [2023]

Acast
› news-and-insights › podc…
The prices typically range from $18 to $50 for every 1,000 listeners, also known as CPM. However, renowned podcasts with a larger audience may charge higher …

Podcast Ad Rates: How Much Will Your Campaign Cost?

Rephonic
› blog › podcast-ad-rates
2 Nov 2023 — The average CPM for podcast advertising is between $18 and $25 depending on the ad length and placement in the podcast. Or, to put it another …

Podcast Advertising Rates 2024

AdvertiseCast
› podcast-advertising-ra…
Reporting Data for 1,580 Podcasts ; 1000 – 9999, $24 -$0.25 ; 10000 – 99999, $24 $0.65 ; 100000 +, $20 -$0.12 …

Podcast Advertising Rates: How Much Does It Cost To Buy …

Jake Jorgovan
› blog › how-much-does-it-…
19 May 2023 — This is the price you pay per thousand listens. According to Podchaser, the average CPM rate for podcast advertising in 2022 was $15 CPM for a …

How Much do Podcast Ads Cost? — 2023 …

Podchaser
› articles › resources › ho…
17 May 2023 — It’ll cost approximately $1,500 to purchase a pre-roll ad on a podcast that generates 100,000 listens. Podcast Mid-roll Ad CPM.

What is the Average Cost of Podcast Advertising

Podbean Blog
› what-is-the-average-cost-o…
11 Jan 2023 — However, according to industry experts, the average cost of a 30-second podcast advertisement is between $15 to $25 CPM (cost per mille or …
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Podcast Advertising: Everything Marketers Need to Know

Oneupweb
› blog › podcast-advertisi…
9 Oct 2023 — Expect to pay between $10 and $50 per 1,000 impressions; more popular shows can be much pricier! Know your podcasts – There are over 2 million …

Podcast Advertising: 5 Experts Reveal Their Secrets

HubSpot Blog
› marketing › podcast-advert…
10 Jan 2022 — The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and …

Podcast Advertising: How to Find Profitable …

Magellan AI
› blog › podcast-advertising-…
‍CPM is a fixed rate for every 1,000 listens of the podcast episode. For example, if an episode gets 10,000 listeners and the ad rate is $20 for every 1000 …

Ultimate Guide To Podcast Advertising Cost & Best Practices

Speechify
› Productivity
According to industry averages, a 30-second ad typically ranges from $18 to $25 per mille (CPM, or cost per thousand listeners), while a 60-second ad generally …

Podcast Advertising Rates [2023]

Ad Results Media
› news-insights › ho…
1 Jan 2023 — Average Podcast Advertising CPMs in 2023 · Pre-roll: ~$20 CPM · Mid-roll: ~$25 CPM · Post-roll: ~$1-$5 CPM …

The Comprehensive Guide to Podcast Advertising

Growth Marketing Pro
› comprehensiv…
Podcast advertisements are typically priced on a CPM (cost per thousand) model, based on the number of downloads an episode receives. Rates can range from a $18 …

January 2023 Podcast Advertising Rates

Libsyn
› blog › january-2023-podcast-adv…
If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. to this end, …

Libsyn Unveils November 2023 Podcast Advertising Rates …

Podnews
› Press Releases
1 Dec 2023 — The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater …
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Podcast Advertising Rates: How Much Does It Cost To Buy Ads …
Podcast Advertising Rates: How Much Does It Cost To Buy Ads …

Jake Jorgovan
Podcast Advertising: 5 Experts Reveal Their Secrets
Podcast Advertising: 5 Experts Reveal Their Secrets

HubSpot Blog
Paid Podcast Advertising – A Look Behind The Scenes
Paid Podcast Advertising – A Look Behind The Scenes

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We spent $51975 on podcast advertising: here’s everything …

Medium · Rebekah Bek
4.6K+ likes · 5 years ago
This can range anywhere from $300 per episode to…well, see for yourself. This is the full list of podcasts that Ahrefs ended up sponsoring this …

Podcast Advertising: The What, Why & How of Podcast Ads

Riverside.fm
› … › Podcast monetization
3 days ago — CPM stands for ‘cost per mile.’ This is how ads that are placed pre, mid, or post-roll are usually priced. CPM podcast’s meaning refers to the …

February 2023 Podcast Advertising Rates

Libsyn
› blog › feb-2023-podcast-advertisi…
If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind.

Why Podcast Advertising Rates Vary and What to Expect

Podbean Blog
› why-podcast-advertising-r…
11 May 2023 — Mid-roll. These are the most costly since they run during the main podcast content. Viewers are the most engaged at this point therefore, …

March 2023 podcast advertising rate averages

Radio Today
› march-2023-podcast-adve…
11 Apr 2023 — According to RadioResults, the average CPM for a radio ad in Australia is slightly cheaper than the US podcasting average at $20 per 1000 …

Average CPM rate for podcast ads decreased in July, …

PodPod
› article › average-cpm-rate-po…
2 Aug 2023 — CPM rate per 60-second ad spot continues to fall year on year.

Libsyn Unveils December 2023 Podcast Advertising Rates

Podnews
› Press Releases
2 Jan 2024 — The 60-second ad spot in 2023 had an average CPM rate of $22.58, reflecting a decrease of 6% versus 2022, where the average CPM rate was $23.87.

How to succeed with ads? Podcast advertising rates

Podcastle
› blog › podcast-advertising-rates
18 Nov 2021 — Are there standard podcast advertising rates? · $15 for a 10-second ad CPM · $18 for a 30-second ad CPM · $25 for a 60-second ad CPM.

24+ New Podcast Advertising Statistics (2024)

Exploding Topics
› blog › podcast-ad-stats
2 Nov 2023 — Host-read ads generate the majority of podcast ad revenue (IAB). 55% of podcasting ad revenue comes from host-read ads. Announcer-read and pre- …

What is Podcast Advertising: Benefits and Examples

SendPulse
› … › Internet Marketing 101
22 Mar 2023 — According to statistics, 67% of podcast listeners perceive ads positively. Many people also say that they trust ads on podcasts more than other …

How much to charge for an ad read? : r/podcasting

Reddit · r/podcasting
7 comments · 1 year ago
$20 to $50 per 1,000 downloads is pretty standard. Ads at the beginning, mid roll, and end of the episode are generally charged at different …

What you need to know about podcast advertising rates
Decibel Ads
› podcast-advertising-rates
27 Dec 2021 — The industry standard for setting podcast advertising rates is to use CPM, or cost per mille. This refers to the cost of reaching 1,000 …

Have You Shared These Podcast Advertising Rates with …

SalesFuel
› ‘SALESFUEL TODAY
30 Jun 2023 — One of the most important podcast advertising rates that your client should be familiar with is their current return on ad spend (ROAS). Over …

What is the average cost per thousand (CPM) for podcast …

Quora
› What-is-the-average-cost-per-t…
29 Jan 2023 — Some (bigger) shows use a price where you get paid per 1000 downloads (called CPM). This ranges from $20 to $50 which (from what I hear) the …
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1 vote:
The average CPM for a 60-second spot, according to Libsyn / AdvertiseCast for the month of …

Podcast Advertising – Worldwide | Statista Market Forecast

Statista
› … › Digital Music
In terms of user penetration, the Podcast Advertising market is expected to have a penetration rate of 0.00 in 2024, which is projected to rise to 0.00 by 2027.

Podcast Advertising: Is it Effective? 2024 Statistics

Ad Results Media
› news-insights › is-p…
What are the Benefits of Advertising on Podcasts? Podcast buys reach net-new consumers when added to TV or Radio buys. For adults 18+, there is an incremental …

Podcast Advertising Rates: Insights On Costs, Benefits …

Speechify
› blog › podcast-advertising-rates
9 May 2023 — The average CPM rate for a podcast ad can range from $18 to $50 for a 30-second ad and $25 to $75 for a 60-second ad, depending on factors like …
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Must-Know Podcast Advertising Statistics [Current Data]

Gitnux
› Market Data › Marketing Statistics
16 Dec 2023 — Highlights: The Most Important Podcast Advertising Statistics · Podcast advertising is expected to reach $1.13 billion in spending in 2021. · 75 …

PODCAST RATE CARD

Tilt Parenting
› 2019/07 › TiL…
PDF
15-second Pre-roll ad. ○ 45-second Mid-roll ad. ○ Featured ad on the show notes page, with logo and link to your website. Cost per episode: $480.

How much does it cost to place an ad in a podcast?

Quora
› How-much-does-it-cost-to-plac…
19 Sept 2016 — According to AdvertiseCast, the industry average rates for podcast advertising are $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 …
3 answers

·

4 votes:
Here are some insights on podcast ads including the costs. You will find this information …

Podcast Advertising: 10 Tips For Effective Ad Campaigns

KlientBoost
› marketing › podcast-ad…
As you can see above the exact CPM will also depend on how many total listeners a show gets per episode. So let’s do a little quick math. If you’re trying to …

Libsyn Unveils July 2023 Podcast Advertising Rates

Yahoo Finance
› news › libsyn-unveils-july…
1 Aug 2023 — Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its July …

Podcast advertising in the United States – statistics & facts

Statista
› … › Advertising
Podcasts are still the cool kid in the media family. Even though podcast advertising revenues are still lower than that of established media such as pay TV or …

Podcast Advertising – The Ultimate Guide

Castos
› Blog › Podcast Monetization
In other words, advertisers pay a predefined rate per 1000 impressions of their ad. For example, if a podcast you want to advertise on charges a $20 CPM rate, …

The Ultimate Guide to Podcast Advertising and Sponsorship

HubSpot Blog
› marketing › podcast-advert…
13 Sept 2021 — CPM Rate: CPM stands for “cost per mille.” The CPM represents a flat standard rate advertisers pay for every 1,000 impressions. Host-Read Ad: a …

How smarter ad pricing could revitalize podcast revenue

current.org
› 2023/11 › how-smarter-ad-pricin…
30 Nov 2023 — By July 2023, that average CPM decreased to $22.24 per 1,000 listens. These rates apply to programmatic advertising, or automated ads targeted …

Podcast Advertising – Podcast Advertising

podcast-advertising.co.uk

We work at all budget levels, but as a rough guide the entry level podcast advertising cost is around £2,500 for a local campaign, £5,000 for a regional …

B2B Podcast Advertising: Building Strategy and Sponsorship

ronsela.com
› B2B Marketing
2 Sept 2022 — A 30-second ad on a podcast can cost anywhere from $5-$100, depending on the show’s popularity and reach. Shows with millions of downloads per …

Podcast Advertising: Guide for Podcasters

Music Radio Creative
› podcast-adv…
1 Jun 2019 — Costs and Factors · A 30-second ad cost is $18 per 1000 CPMs (listens). · A 60-second ad costs $25 per 1000 CPMs (listens).

Podcast ad rates flat in December: Libsyn AdvertiseCast

rainnews.com
› advertisecast-podcast-ad-rates-d…
8 days ago — The average pricing of a 60-second ad spot across all sizes of purchase was $22.90, seven cents down from the previous month. The highest ad …

How Much Does Podcast Advertising Cost?

New Media Europe
› podcast-advertising-rates
6 May 2017 — Estimated Cost: Usually starts from $50 (£38) per show. Targeting individual podcasters is the most economical way to advertise on a podcast.

Get Started With Podcast Ads on Spotify

Spotify Ads
› en-US › ad-experiences › po…
The easiest way to start running podcast ads is with our self-serve advertising channel, Ad Studio. Select automatic placement to run ads across both music and …

How to Succeed With Podcast Ads in 2023

Riverside.fm
› … › Podcast monetization
26 Dec 2023 — According to AdvertiseCast, standard podcast advertising rates range from $18-$25 CPM, depending on the length of the ad and the popularity of …

The Complete Podcast Advertising Guide

Amsive
› insights › digital-media › th…
8 Jul 2021 — … rates on podcasts’ social media pages. It’s a great indicator to verify that they have a legitimate audience. Credible Advertising Network …

Podcast Ad Rate Calculator

ThoughtLeaders
› podcast-ad-rate-calcul…
Podcasters can use our podcast calculator to calculate their income and revenue from each and every ad on their podcast. Brands can use this tool to calculate …

Everything you need to know about podcast advertising

Wix
› blog › podcast-advertising
2 Mar 2022 — According to AdvertiseCast, podcast advertising rates in 2021 are set at $18 for a 30-second ad and $25 for a 60-second ad. This cost is broken …

Libsyn Unveils February 2023 Podcast Advertising Rates

Yahoo Finance
› news › libsyn-unveils-feb…
1 Mar 2023 — Today, Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, announced its …

podcast Advertising – Trisonic

trisonic.co.uk
› podcast-advertising
The cost of Podcast advertising varies by the style and scope of activity. So whether you choose airtime or sponsorship, and which podcasts you advertise in. We …

Advertising on Podcasts Can Benefit Businesses

Business.com
› … › Marketing Solutions
22 Mar 2023 — The Nielsen Podcast Ad Effectiveness study found that podcast ads had a 71 percent aided recall rate. Additionally, podcast listeners usually …

Podcast Advertising: What Brands Need to Know from …

FRQNCY Media
› uncategorized › podcast-adverti…
30 Mar 2022 — The average conversion rate for Q1 2022 is 1.42%. · More brands are advertising on only one network or platform. · Podsights recommends keeping ad …

How Much to Charge for Podcast Ads – Boss Houz

bosshouz.com
› how-much-to-charge-for-podc…
12 Dec 2023 — How Podcast Ad Pricing Works: Average CPM Rates · Small podcasts ( · Medium podcasts (50k-500k downloads): ~$25-50+ CPM · Large/targeted podcasts ( …

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