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In Mumbai, Samsung installs a BKC lifestyle experience store.

In Mumbai, Samsung installs a BKC lifestyle experience store.


Jio World Plaza in Mumbai is home to Samsung India and the first offline (O2O) lifestyle store, Samsung BKC. The 8,000 square meter store is conveniently located in the heart of Mumbai’s CBD in Bandra Kurla Complex.

India’s First O2O Store for Samsung

As the inaugural Samsung O2O store in India, Samsung BKC reimagines the retail shopping experience by merging online convenience with offline assistance.

With over 1,200 product choices available in the online digital catalog, customers can enjoy in-store assistance and have products delivered anywhere in the country.

Premium Product Showcase and AI Experiences

Featuring Samsung’s premium range of smartphones, TVs, refrigerators, washing machines and more, Samsung BKC aims to provide a unique retail experience.The store provides personalized experiences and real-world scenarios leveraging Samsung’s AI ecosystem.Samsung BKC, designed for sophisticated customers and technology enthusiasts, offers the latest AI experiences, including the “Galaxy AI of mobile devices and AI All for consumer goods, all under one roof.

Lifestyle Zones at Samsung BKC

  • Samsung BKC offers eight different lifestyles, including gaming, home office, art, yoga, cooking and more.
  • Hobby Room:Immerse yourself in an immersive mobile gaming experience with an 85-inch 8K QLED TV, laptops and Samsung gaming monitors.
  • Home Office: See how modern home offices are built with big screens and smart displays.
  • Increase productivity with multiple displays, call with Google Meet with Smart Monitor, and connect with Galaxy Buds.
  • Discover The Frame, premium 8K TVs and an AI-enabled Smart Yoga mat that provides instant feedback in the home studio.
  • Check out Home Café’s custom vacuum cleaners and refrigerators.
  • Change the refrigerator and color to complement the interior of your house.
  • In the connected kitchen, you can watch the chef in action and learn to use artificial intelligence-enabled devices to manage and prepare nutritious food.
  • Smart Closet: Learn more about AI-enabled dryers and washers.
  • Use the SmartThings AI Energy Mode to learn more about managing your home and energy use.
  • Private cinema: you can enjoy a connected device with a 110-inch MicroLED TV.
  • Discover Samsung and Galaxy flagship products in the mobile zone, including the Z, S and latest S24 series, as well as premium tablets, laptops and notebooks.

Exclusive Offers for Customers

Customers visiting Samsung BKC can enjoy a range of exclusive offers:

  • Assured gifts, including up to 2% loyalty points on select products.
  • Up to 20% off on select television and monitor models.
  • Up to 5% additional cashback on refrigerators and washing machines.
  • Galaxy Buds FE at Rs. 2,999 on select Galaxy device purchases.
  • Special benefits for corporate customers.

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