AdSense invalid click protection is a feature offered by Google AdSense that helps protect advertisers from fraudulent clicks on their ads. Invalid clicks are clicks that are not made by real users, but rather by bots or individuals who are attempting to artificially inflate the number of clicks on an ad. This can result in advertisers paying for clicks that do not lead to genuine interest in their products or services, which can be costly and detrimental to their advertising efforts.
To protect advertisers from invalid clicks, AdSense uses advanced detection technology and algorithms to identify and filter out invalid clicks from their reports. This helps ensure that advertisers are only charged for valid clicks that are made by real users.
In addition to the invalid click protection feature, AdSense also offers a range of tools and resources to help advertisers prevent invalid clicks on their ads. These include:
AdSense allows advertisers to block specific IP addresses or ranges of IP addresses from seeing their ads. This can be useful for blocking clicks from known bot networks or other sources of invalid clicks.
AdSense allows advertisers to track the performance of their ads on specific websites or pages through the use of URL channels. This can help advertisers identify websites or pages that may be generating a high number of invalid clicks, and take action to prevent further fraudulent activity.
Ad review centre:
AdSense provides an ad review centre that allows advertisers to review and report suspected invalid clicks on their ads. Advertisers can use this tool to flag clicks that they believe are fraudulent and request further investigation.
By using these tools and features, AdSense advertisers can effectively protect themselves from invalid clicks and ensure that they are only paying for genuine, high-quality traffic to their website. This can help them achieve better advertising results and make the most of their AdSense investment.