Adcash Review & Test (2024 Update)

Adcash Review & Test (2024 Update)


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Adcash at a Glance

Offers & Verticals

Ad types: Pop-Under, Interstitial, In-Page Push, Native Ads, and Display Ads Cost model(s): CPM, CPC, and CPA Target

Verticals: Entertainment, Sports, VOD, iGaming (Casino, Betting, Sportsbook), Dating, VPN, Software, Finance/Crypto, Sweepstakes and eCommerce.

Payment & Investment

Minimum deposit: $100 for the self-managed platform and $1000 for the managed platform.

Payment Methods: PayPal, Skrill, Bank Transfer, WebMoney, Credit Card, Cryptocurrencies (USDT, BTC, ETH)

It is also worth mentioning that Adcash offers refunds for unspent funds minus a refund fee. If you need additional information about the Finance side, check it out here.

Support

Personal Account Manager: When exceeding the minimum monthly spend of €/$1000

Support Response Speed: Quick. They respond to customers 24/7. Usually, you’ll wait a maximum of a few hours.

Support Rating: Good. Answers questions directly.

Contact Methods: Contact form on their website (for a self-service account) & via email. Email: contact@adcash.com

This Adcash review aims to give you an overview of the platform as an ad network and traffic source.

This is another one from our ad networks reviews, and it’s mainly an analysis of its structure, traffic, and specifications.

By the end of this article, you’ll get great insights into Adcash’s online advertising platform as well as the technical setup, such as goal tracking and reporting.

Finally, I’ll also give you some info about my own personal experience regarding issues, qualities, and my own rating of Adcash.

Adcash Overview

Adcash is a global advertising platform focused on mainstream traffic. In the beginning, it was a managed-only platform.

This basically means every user had a personal account manager who helped in pretty much everything regarding campaign setup, segments, optimization, etc. You name it, they’d be there for you.

This is still true for accounts with bigger budgets (minimum monthly spending €1000), who have their personal account manager.

Now, Adcash also has a self-managed platform that lets users set everything by themselves, just like you’d usually do on other networks.

The best thing about this?

In case you wanna make a change to your campaign, you don’t need to wait for the Account Manager to do it for you.

But if you need help with your account, you can always reach out to their customer support team as well.

With their easy-to-use platform, you can run, manage, analyze, optimize, target, and control and do much more with your campaigns in one place.

It takes less than 3 minutes to set up your campaign, and you can choose from different ad formats, including Pop-Under, Interstitials, In-Page Push, Native Ads, Display Ads, and Publishers have the benefit of using Autotag and Direct link ads.

Adcash receives 10+ billion ad requests daily from their exclusive direct supply sources and 100+ trusted RTB partners.

They still offer dedicated account managers if you need extra help and guidance from their team. For high spenders, the platform gains further flexibility in many aspects, fitting your individual needs and specifications.

Once you feel your activity on Adcash reaches a high level of activity, request from their customer support an introduction to a Sales Manager, who will assist you to help you scale up your business even more.

They speak various languages and answer customers 24/7.

adcash advertiser dashboard

The best thing about this? In case you wanna make a change to your campaign, you don’t need to wait for the Account Manager to do it for you.

The platform has two main types of traffic: Desktop & Mobile Web.

Create a new campaign on adcash

A few features worth mentioning, include: User Interest Feature Targeting

First of all: what’s that all about? What the heck does “user interest” mean?

Simple: User interest targeting will display your ads and offers for users that have shown interest exactly in what your offer has to… well, offer.

For example, if you’re promoting a game offer, whenever the users visit a site, regardless of the site’s theme being gaming or not, your ads will be shown to them.

This is different from contextual targeting, which targets the site’s category, where your ads would be displayed on gaming-related websites only. The website category targeting option is available as well.

How does this work?

This tool can help you create campaigns that are super detailed, mega concrete, and highly targeted!

This – as I’m sure a player of your wealth and status already knows – is gonna lead to higher margins and ROI, as they decrease the spending on unnecessary and uninterested users.

What do higher margins mean? Simply put? You’re gonna make it rain like a master who spends money faster!

CPA Target Bid Type

Another feature that deserves special mention is the CPA Target Bid Type.

This dynamic and automated CPM bidding type allows Adcash to know your CPA goal, set up the necessary tracking protocols, and allow the platform to do the rest.

It’ll find converting segments for you, focus on them, and automatically stop/lower the bidding on non-converting or too-expensive ones.

Essentially, once you’ve created your CPA Target campaign, check if it starts to convert after a couple of days, and if so, sit back and relax.

Performance Tab

Lastly, this Advertising platform went from awesome to exceptional with the Performance Tab feature.

Now, advertisers can cut their optimizing time in half with the integration of new tracking metrics, as this feature will let you know precisely what works and what doesn’t, thanks to the transparent performance metrics. Let’s discuss the main Performance Tab features:

Auction/Win Rate: An indicator of how many auctions your campaign participated in and how competitive your bid has been versus the competition.

Automatically calculated ROAS: it evaluates the overall success of your campaign. You can also sort your ROAS results using three available filters: high performance, negative performance, and not performing zones.

This helps to easily pinpoint what parts of your campaigns need optimizing, which means that you can save some serious coin and improve your campaign’s profitability and competitiveness.

Audience reach: This tool predicts the potential size of your target audience that your ads could reach. You can edit your campaign setting according to its results to see what changes increase potential audience size the best.

NB: To access the ROAS metric via Performance Tab, you’ll need to indicate the value of each conversion (i.e, the revenue you expect to make) aka set up your conversion value and enable tracking.

adcash performance tab

Campaign Creation

Creating a campaign on Adcash has never been easier!

It’s easy and cool since the platform has a pretty good interface. Plus: it’s all very intuitive, even if you happen to be more used to the targeting aspect rather than the tracking options.

Anyway, the setup options are quite good, so let’s get to it quickly!

Adcash Campaign Creation Steps:

  1. Click the “Create a Campaign” button on the top right of your homepage.
  2. Fill in general campaign information about your campaign (name, Targeting Type, etc.).
  3. Choose the targeting options most suitable for you (device type, geotargeting, supply source, user interest, etc.).
  4. Select your preferred ad formats (creative types).
  5. Add selected locations, URL, and optional ad creative.
  6. Set a budget, bid type, and preferred capping options for your campaign.
  7. Launch your campaign!
  8. Track your campaign’s performance using various Adcash’s monitoring tools.

Targeting

Regarding targeting: You’ll have a wide selection of the standard features available.

The cool thing? The Zone list are usually is divided into two options, a whitelist or a blacklist, which I think is pretty smart, simple, and useful.

Now, pay attention to Adcash’s targeting options.

This is where you can click and get a dropdown menu with other options, such as:

  • Supply
  • User interest
  • Website categories
  • Device: OS name and version, Browser name, version, language
  • Content: Zone list (each “Zone” corresponds to a unique placement where your ad is being shown)
  • Connection: Connection type, ISPs and organizations

adcash campaign targeting

What about ISPs?

This is one thing that can be problematic for you on this platform. Targeting by ISP is not as straightforward as your usual carrier targeting. Indeed, you can see several options for the carrier you want, which can make it hard for you to know exactly which are the correct ones to target to get the traffic you need.

In that case, if you can’t find it in a simple Google research, you should contact Adcash’s support, and they’ll help you out with that!

Their live chat is very responsive.

Creatives

Regarding creatives, you’ll be able to see that Adcash has many available: Pop-Under, Interstitial, Native, Banner, and In-Page Push.

adcash ad formats

First things first: you’ll need to have your “creative URL” ready. This is the URL of your offer or your tracking code from your tracker. Below this field, you will see the list of available macros Adcash allows you to use.

Therefore, when configuring your URL, you should include all the macros which are relevant to your activity. Moreover, you should pay that sweetly special attention to the clickID.

adcash creative url

Budget

This is where you’ll set your bid type, tracking settings, cappings, and budget options & limitations.

You can choose, as mentioned earlier, between 3 cost models: CPM, CPC, and CPA Target (please note that CPC is not available for the Pop Under Ad format).

adcash campaign budget

Adcash has recently introduced Daily Budget Optimization.

This intelligent strategy empowers you to make the most of days when traffic and Return on Ad Spend (ROAS) are poised to peak.

How? By dynamically adjusting your budget to ensure your campaigns shine when it matters most, all while staying within your monthly budget allocation

You can enable it by ticking the ‘optimize capping’ option, as shown below:

adcash capping

Please note that when it comes to CPM, it offers a lot of flexibility.

See for yourself the CPM Bid type:

adcash cpm bid type

As you can see, you are able to set different CPM bids per Quality Tier per country.

Once again, if you choose CPA Target, which I strongly recommend, you don’t have to worry about which bid to choose.

It’s important to keep in mind that you need to give time to their AI to find converting placements (usually 3-4 days running is enough).

To get started with CPA Target, you need to have a bid goal. In case you have not created any goals yet, you can create one by clicking the “Create new goal” button.

adcash cpa target bid

You will then be able to not only get your tracking code for implementation, but you will also need to “verify tracking” prior to setting your campaign live.

To create a tracking code for your CPM/CPC campaigns (you could also create additional pixels if you want and let Adcash track as many events as you want), you should go to “Tracking” on the menu and select “Goals,” “New Goal” and then, choose your preferred settings.

The user interface will display the code created for you to copy it and implement it as needed. In the parameter “advertiser=,” your advertiser ID on Adcash should be displayed. In the parameter “id=,” your goal ID is automatically filled by Adcash too.

As for the“cid=” parameter, you should replace it with the external ID token for your tracker or affiliate network platform. (I.e., for Voluum, it should be cid={externalid}).

What should your postback URL look like on Voluum?

Check it: http://www.pixelhere.com/et/event.php?advertiser=12345&cid={externalid}&id=abc123&type=CPAtarget

It’s also worth mentioning that Mobidea Academy has a collaboration with Voluum, which means that you can get a special deal on your Voluum subscription. Since 2022, Adcash also has the Voluum Automizer integration, so if you’re already using the tracker, you can now easily automate your campaign optimization.

Another critical aspect of creating a goal is the conversion value that you can send to Adcash with a postback. Thanks to this you can measure your profitability via Performance Tab and keep a close eye on the ROAS of your campaigns.

When creating or editing the campaign, navigate to the Budget section -> Tracking settings section.

There you will have 2 options:

  1. Automatic (taken from conversion postback call)
  2. Manual (the user enters the amount per campaign to the selected goals).

To check if you have any value set, navigate to the conversion tab. Here you can see if you have already set any values on the campaign settings page or goal-setting page.

adcash Tracking Settings

Campaign Tracking

Now, if you run your campaigns with CPM or CPC, I still recommend letting Adcash track your conversions with their pixel so you’re able to track your campaign’s performance.

If you can configure tracking, especially if the offer you run has an action to track an action (signup, download, install, purchase…), then you could use the powerful CPA Target bid type for full automation, and the only effort you are left with is setting up the campaign (oh wait, I forgot to mention they have a campaign duplication tool!).

That being said, make sure you first configure the tracking if you go for CPM or CPC, but if you go for CPA Target, you will have to choose between two capping options, namely Unlimited or Custom. With the custom feature, you can limit impressions for a certain duration.

Campaign Tracking (Reports)

Adcash offers you some strong stats.

You can check your reports by picking these 4 options:

  • Daily spending, where you just see a summary of how much you spent along with the main indicators, such as impressions, conversions, eCPM, and some others.
  • Detailed statistics, where you can see data by category, format, zone, creative, SSP, and some other parameters.
  • Request reports, where you can ask the network for reports to be delivered at to your email. They can be summarized or detailed; for all your campaigns or just for specific ones.
  • Reporting API.

Last but not least, as previously mentioned, you can also count on the “Performance” tab of your running advanced campaigns to get some extra insights about your campaign ROI & competitiveness against other bidders.

This is super nice!

Traffic Talks

Adcash is a good and trustworthy online advertising platform!

It’s also got one of the best interfaces out there.

The very good points?

  • The support! Even though it’s a self-managed platform, the support at Adcash rocks. Every email I sent was answered in a very reasonable amount of time, and the problem was always quickly solved.
  • Fraud-filtered traffic: yeah, every Network will tell you they filter fraud traffic. But Adcash really fights against it. They obviously see no value in wasting advertisers’ budgets on non-human traffic. That’s a core value of an online advertising network. In 2022, their advanced fraud filters saved more than $15.75M in advertising budgets.
  • One-stop-shop: since they are connected to, honestly, most SSPs in the industry, it means you could centralize all your acquisition channels in 1 place, as you can get most major players worldwide from Adcash. That’s truly amazing and convenient.
  • Their automated bidding type is CPA Target. That is so powerful they deliver conversions on average 30% lower than the given goals. What does it mean? Extra ROAS in your pocket!

There’s a low point worth mentioning, though:

  • You really have to know which ISP is the correct one to target to get traffic. However, the support can help you with that.

Make your Stash with Adcash

This is a wicked platform with great, genuine traffic. It has its limitations, but then again, don’t we all?

Adcash is a nice option for you to buy traffic from, in case you’ve got a decent budget to start playing the affiliate marketing master game!

Once you get the hang of it, you can make some dollars to send to your fat bank account.

And, before we head out, Adcash is giving all Mobidea Academy readers an exclusive 20% bonus for new accounts!

Here’s how to use your Adcash bonus coupon:

  1. Create your Adcash account;
  2. Top up your new account with a $/€200 to $/€2000 deposit;
  3. Use the promo code: MOBIDEA24, when loading up your funds.

That’s it for now, folks!

I hope you’ve enjoyed this analysis.

Let’s keep the money rolling in!

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